Weihong  Li
发布时间:2017-03-15  浏览次数:

Associate Professor

Department of E-Commerce

School of Economics and Trade

Nanjing Audit University

No. 86 West Yushan Road

Pukou District, Nanjing, 211815

Jiangsu Province, P.R. China

Email: lwh7610@126.com


Sep.2006June 2014 Ph.D. in Management Science and Engineering, Nanjing University of Aeronautics and Astronautics

Sep.2002June 2004 M.A. in Management Science, Central China Normal University

Sep.1994June 1998 B.A.in Information Science, Central China Normal University


Oct. 2004- School of Economics and Trade, Nanjing Audit University, Lecturer, Associate Professor, Deputy Dean


Network Economics

Network Marketing



2.Enterprise innovation management



[1]Weihong Li, Qi Chen, Qiang Wang, R&D Cooperation and Benefit Coordination between Upstream and Downstream Firms Based on NASH Negotiation Model, Journal of Industrial Engineering and Engineering Management, 2012,2

[2]Weihong Li, Qi Chen, Qiang Wang, Study on R&D Behavior and Pricing Strategy of Firms Based on Product Innovation, R&D Management, 2011,4

[3]Weihong Li, Qi Chen, Qiang Wang, R&D Spillovers and Endogenous Pricing Strategy Choice in Duopoly Structure , Systems Engineering, 2010,7

[4]Weihong Li, Yang Bai, R&D Investment Strategy and Synergy Mechanism of Supply Chain Firms under Competition Environment, Industrial Engineering Journal, 2013,4

[5]Weihong Li, Yang Bai, R&D Spillovers, Bargaining Powers and Firm Technology Aquisition, Science and Technology Management Research, 2013,12

[6]Weihong Li, Yang Bai, Network Externality, Endogenous Production Costs and Firms’ Pricing Strategy Choice, Journal of Nanjing Audit University, 2012,3

[7]Weihong Li, Qiang Wang, Game Analysis of Product Pricing based on Product Cost,Journal of Audit and Economics, 2010,3

[8]Weihong Li, Yang Bai, Analysis of Production Customization and Customer Satisfaction Based on Fuzzy Cluster Method, Science and Technology Management Research, 2010,8

[9]Weihong Li, Yang Bai, Analysis and Fuzzy Synthetic Evaluation of Customer Value in B2C E-Commerce, Journal of Information, 2006,9

[10]Li Weihong,2009,The Motivation and Implementation of Large Producers Constructing Private Electronic Market. The First International Symposium on Information Engineering and Electronic Commerce, 2009,5

[11]Bai Yang, Li Weihong,2010,Capability Evaluation of Air Cargo Export Handling System Based on Stochastic Petri Net. International Conference on Logistics Systems and Intelligent Management, 2010,1


[1]“Study on the generation and evolution mechanism of enterprise innovation compensation effect under environmental regulation”,Ministry of Education Humanities and Social Sciences Fund Project, Role: PI

[2]“Study on the problems and Countermeasures of Jiangsu cultural industry management system”,Jiangsu social science research project, Role: PI

[3]“Research on the location characteristics, evolution process and incentive mechanism of industry university research cooperation”,Jiangsu Education Science "12th Five-Year" program, Role: PI

[4]“Research on competitive pricing of online network services based on user differences”,Nanjing Audit University Research Project, Role: PI